近期高通President Cristiano Amon visited ShenzhenOPPO Later, the market also reported that Qualcomm successfully won the order of OPPO flagship R15S by Snapdragon 670 processor in the second half of the year。
Market analysts point out that OPPO is now the fourth largest mobile phone manufacturer in the entire mobile phone market by shipments, and the fourth largest mobile phone manufacturer in the world after Apple, Samsung and Huawei. If Qualcomm can successfully win the mobile phone orders from OPPO, it will bring a lot of income to Qualcomm。 Secondly, mediatek's market share in the smartphone business declined in the first two years due to its product blueprint that did not meet customers' demands, and OPPO R series also lost orders to Qualcomm。 This time, OPPO used two versions of R15 processor for the first time, allowing Mediatek to win back part of the R series orders, becoming one of the contributors to mediatek's market share rebound in 2018。
Therefore, if Qualcomm can win another OPPO order and become the exclusive supplier of R15S processors, it will have an impact on Mediatek, not only in terms of shipments, but also in terms of the market share that Mediatek CEO CAI Lihong has been so worried about。
Qualcomm recently put forward a "preferential price" strategy, began to reduce the patent licensing fees for mobile phone manufacturers, from the original set of maximum $500, adjusted to the current $400, so as to reduce the burden of some mobile phone manufacturers。
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